A lesson for all LPFMs who offer mentions in return for underwriting
In an order, the FCC admonoished Enid Public Radio Association, licensee of KUAL-LP in Enid, OK for violation of 73.503(d) and section 399B of the Communications Act.
The FCC used this admonishment to remind LPFMs that "announcements may not contain comparative or qualitative descriptions, price information, calls to action, or inducements to buy, sell, rent or lease.".
According to the FCC, the violations happend over a short period of time and that Enid has put new procedures in place to prevent further violations.
Due to Enid's short but blemish free enforcement record, the Commission is not imposing a fine.
For the complete text of the order as well as transcripts of ad copy that is considered in violation, see:
http://hraunfoss.fcc.gov/edocs_public/attachmatch/DA-04-2609A1.pdf.
