5 months 1 week ago
Connected TV viewership and the gap between advertisers increasingly investing in this growing platform and reaching verified audience members — versus fraudulent bots — is a hot topic. And, it is one that broadcast television ad sales leaders are increasingly having. Justin Skogen, VP of Enterprise and Government at Digital Element, addresses TV advertisers' demand for assurance in this guest column.
RBR-TVBR
5 months 1 week ago
While it is a deeply personal experience, a well-crafted eulogy can offer comfort to others, observe the person’s life, and help you process your own emotions. Public speaking coach Rosemary Ravinal shares in this column how to write and deliver a meaningful eulogy, with tips to guide you through each stage of the process.
RBR-TVBR
5 months 1 week ago
Inscape, which provides currency-grade smart TV data, has forged a partnership with local video advertising provider Locality the companies believe will deploy "critical insights to help resolve data reporting inefficiencies for advertisers" across local broadcast and streaming TV.
RBR-TVBR
5 months 1 week ago
The FCC has granted a transfer of control application that will finalize a transaction that's all but rare in today's environment: an institution of higher learning is buying, not selling, a facility for its student-run FM radio station.
Adam Jacobson
5 months 1 week ago
Are users watching less? Or are new Netflix subscribers representing "better monetization of an existing, not-growing base" of users? That's what MoffettNathanson wants to know as it took a magnifying glass to the OTT giant's first half of 2024.
RBR-TVBR
5 months 1 week ago
The broadcast ministry led by the Wildmon family for decades is expanding with the acquisition of two FM radio stations in Alabama, one of which is on the commercial FM band.
Adam Jacobson
5 months 1 week ago
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5 months 1 week ago
Randy J. Stine
5 months 1 week ago
Elle Kehres
5 months 1 week ago
"Newsmax is pleased to announce it has resolved the litigation brought by Smartmatic through a confidential settlement." That's all the Boca Raton, Fla.-headquartered conservative-leaning cable news network had to share on Thursday afternoon.
RBR-TVBR
5 months 1 week ago
Austin-based radio industry data insights firm MusicDatak is welcoming a Director of International Business Deveopment whose resume includes a similar post at Westwood One Radio Networks from the late 1980s through mid-1990s.
RBR-TVBR
5 months 1 week ago
A vote by all five Commissioners at the September Open Meeting on a plan that would streamline the process for allowing HD Radio multicast power boosts on the upper and lower digital sidebands never happened. That's because, one day before the session, a First Report and Order was issued based on the unanimous consent of the FCC's vote makers.
Adam Jacobson
5 months 1 week ago
RW Staff
5 months 1 week ago
It's regularly at or near the top of the Nielsen Audio ratings for North Florida's largest market, with a veteran morning host teaming up with Yvonne Velasquez to anchor a Renda Broadcasting heritage AC. Now, all at the station, within the company, and across the "First Coast" are mourning the loss of Arthur Crofton at the age of 72.
Adam Jacobson
5 months 1 week ago
For years, unlicensed FM radio broadcasters have plagued the New York metropolitan area and communities across Miami-Dade and Broward Counties. Now, the FCC is fining three alleged buccaneers whose pirate radio broadcasts have largely focused on underserved multicultural communities while proposing fines for Gotham-area illegal FM operators.
Adam Jacobson
5 months 1 week ago
With powerful Hurricane Helene nearing Florida's Big Bend and "Forgotten Coast" ahead of bringing strong rain, wind and potential flooding concerns to Tallahassee, Fla.; and Georgia, DirecTV has launched a Severe Weather Channel and four-channel Severe Weather Mix mosaic, with the latter featuring coverage from an array of local broadcast TV stations.
Adam Jacobson
5 months 1 week ago
The Governor of the State of California has signed a bill introduced by Democratic Assemblyman Miguel Santiago that mandates state agencies develop plans to increase their advertising spending in media outlets serving California’s diverse populations.
Adam Jacobson
5 months 1 week ago
It has worked with such brands as Wix, Dollar Shave Club and 23 and Me. Over the last six months, Juice Media has grown, as it seeks to extend its reach into digital marketing, media measurement and attribution across growth channels. Juice Media President Mark Zamuner shares his views on ad growth trends in this InFOCUS Podcast, presented by dot.FM.
Adam Jacobson