NEW YORK – Some 149 radio/audio spots and campaigns made it to the finals of the 30th anniversary Radio Mercury Awards.
This year marks the first time all categories were open to all languages. The submissions were created by advertising agencies, brands, production companies, radio stations and digital companies.
The 2021 finalists range from regional to large advertising agencies and radio stations, as well as national and local advertisers from categories including automotive, consumer packaged goods, entertainment, government services, healthcare, insurance, nonprofits, quick-serve restaurants, telecommunications, travel and hospitality. Entries were judged on their creativity, originality, execution and effective communication of a brand’s message.
“This year’s Radio Mercury Awards is celebrating the work that came through in 2021 and acknowledging the Awards’ 30-year history,” said BBDO Atlanta Chief Creative Officer Robin Fitzgerald and chief judge for the 2021 Radio Mercury Awards. “It was great to hear the amazing work, and I can’t wait to celebrate the winners in November.”
In addition to Chief Judge Fitzgerald, the final round judging panel included John Berman, executive creative director, R/GA NY; Nathalie Brown, executive creative director, VMLY&R NY, Bianca Guimaraes, partner and executive creative director, Mischief NY; Paul Johnson, freelance copywriter and creative director, NY; Derrick Ogilvie, vice president and creative director, BBDO Atlanta; Alejandro Ortiz, executive creative director, Campbell Ewald Detroit/NY and Sherman Winfield, executive creative director, VMLY&R Atlanta.
Event sponsors for this year’s awards include Audacy, iHeartMedia, Nielsen Audio, Sound and Fury and World Wide Wadio. Dedicated sponsors are Cherry Creek Media, Oink Ink Radio, Triton Digital, and Xperi along with general sponsors CBS News Radio, Forcht Broadcasting, Miller Kaplan and Neuhoff Media.
The Radio Mercury Awards winners will be presented at 6 p.m. ET on November 17 during a virtual ceremony. For more information about the event, log onto www.radiomercuryawards.com.
Creative Radio Campaign: Agency/Production Company/Advertiser/Radio Station or Group
How to Quit (Podcasts)
Tobacco Free Florida
Alma
NOT Like Lutefisk, Premium Cocktails, Discover Lunch
Norseman Brewing Company
Alpha Media
Barbershop Quartet
Progressive Insurance
Arnold Worldwide
Self Empowerment for Pets
Progressive Insurance
Arnold Worldwide
The Thing About
Progressive Insurance
Arnold Worldwide
Truckless Ads
Progressive Insurance
Arnold Worldwide
“For You:” Meemaw + Dog Years +Homebody
Motel 6
Barkley
DAYS OF OUR EYES
Urban Optics
Bryan Broadcasting
Finger Lakes Top 10 Campaign
Cayuga Radio Group/Finger Lakes Top 10
Cayuga Radio Group
Eat A Hotdog
Kayem Foods, Inc.
Connelly Partners
Ward and Mabel Series
Joey’s Auto Shop
Des Moines Radio Group
Deserve Radio
Dr. Pepper
Deutsch LA
Talkin’ Trees
Nebraska City Tourism and Commerce
Eagle Creative
Boston Lager/Wicked Hazy
Samuel Adams
Goodby Silverstein & Partners
Smith’s Liquor_Uncommonly Good Campaign-3 Spots 7-30-21
Smith’s Liquor Gallery
Haugo Broadcasting
When All You Can Food Is Think About
Postmates
Mother in LA
Apts.com Radio Renters Campaign
Apartments.com
RPA
DIY Dave
One Choice Mechanical
SummitMedia
Ask Your Neighbors: Look Around, Ice Breakers, Hints
GEICO
The Martin Agency
Obvious News: Babies, Clothes, Soft Talkers
GEICO
The Martin Agency
Home is Where the Bugs Aren’t
Orkin
The Richards Group
Motel 6 2020 Radio Campaign
Motel 6
The Richards Group
Speed Campaign
iHeartRadio
The Studio at iHeartMedia
Creative Radio Spot for a Cause: Agency/Production Company/Advertiser
Absurd Reality
Change the Ref
Alma
How to Quit (80s Music)
Tobacco Free Florida
Alma
How to Quit (Podcasts)
Tobacco Free Florida
Alma
How to Play Soccer
The Aspen Institute’s Project Play
Arnold Worldwide
How to Play Tennis
The Aspen Institute’s Project Play
Arnold Worldwide
Fireman
Commence Sense Media
Goodby Silverstein & Partners
SH*T
Colon Cancer Coalition
LERMA/
Tiger Bone Wine Truth
Big Cat Rescue
PPK
Worst Shark Attack Ever
Animal Welfare Institute (AWI)
PPK
Whatever Gets You Talking
Seize the Awkward
The Ad Council and Droga5
Curiosity
The Ad Council
Wordsworth+Booth
Creative Radio Spot: Agency/Production Company/Advertiser
Old McDonald
BOGS Footwear
AMBH
Daa Tadaa: Birthdaaa
Progressive Insurance
Arnold Worldwide
Dog Years
Motel 6
Barkley
Easy
GA Lottery
BBDO Atlanta
Snicker Satisfies: Autotune
Mars Chocolate North America
BBDO NY
Snicker Satisfies: Commercial Free
Mars Chocolate North America
BBDO NY
Rapid Reconsideration
Ways 2 Go – Denver Regional Council of Governments
Cactus
Meditations
PetSafe
Chemistry
Mindfulness
PetSafe
Chemistry
Sorry about 2020
PetSafe
Chemistry
Thanks But No Thanks
Kayem Foods, Inc.
Connelly Partners
Minimalist Home
Liberty Mutual Insurance
Copper Giants
BOAT :45
Dr. Pepper
Deutsch LA
Evenin’ With Steven
California Milk Processor Board
Gallegos United
Locked it In
Liberty Mutual
Goodby Silverstein & Partners
It’s Not Weird
Milton Sleep Company
Greatest Common Factory
Jeep Earth Odyssey
Stellantis
Highdive Advertising
Sewer Clog
Same Day
Love Communications
Car Dealership
Postmates
Mother in LA
Dating App
Postmates
Mother in LA
Home Improvement
Postmates
Mother in LA
Promo Radio Show
Postmates
Mother in LA
Competitive Couple
Jeopardy!
Oink Ink Radio
Pat’s Other Jobs
Wheel of Fortune
Oink Ink Radio
Game for Excitement – Nebraska
Minnesota Lottery
Periscope
Excited Mom
Witte Museum
Plot Twist Creativity
Finnish Lessons
NoDoz
Preston Spire
Super50X Big Squeeze
New Jersey Lottery
PureRED
Unusual Voice
Doody Calls
Push Button Creative Audio
Switch & Save Radio: Burgers
Farmers Insurance
RPA
Pop
North Texas Tollway Authority
The Integer Group
Ask Your Neighbors: Look Around
GEICO
The Martin Agency
Obvious News: Soft Talkers
GEICO
The Martin Agency
Family Table
Orkin
The Richards Group
Motel 6 Feet Apart
Motel 6
The Richards Group
Pets Welcome
Motel 6
The Richards Group
Creative Radio Spot: Insightful Voice
Dog Years
Motel 6
Barkley
Homebody
Motel 6
Barkley
Meemaw
Motel 6
Barkley
More Lines
Comcast NBCUniversal
Burrell Communications
Muleta
Covered California
Casanova//McCann
Car Dealership
Postmates
Mother in LA
Car Repair
Postmates
Mother in LA
Promo Radio Show
Postmates
Mother in LA
Creative Radio Spot: Radio Station or Group
Disco Colonoscopy
Kansas Medical Clinic
Alpha Media
Billionaires in Space
Cooper Systems
Audacy
Budweiser Select
Anheuser-Busch
Audacy
A Man & His Dog
Stark Brewery
Binnie Media
Dry Eyes
Urban Optics
Bryan Broadcasting
The Legend of Hidden River Cave
Hidden River Cave
Commonwealth Broadcasting Corporation
Disc Replay
Disc Replay
CUMULUS MEDIA
BALLWASH.COM VALENTINE’S DAY 2020
Ballsy
CUMULUS MEDIA Atlanta
The B Word
Oxendine Law Firm
CUMULUS MEDIA Atlanta
Taste Buds
Chocolate Boutique
Forever Media, Inc.
Barn Dance
Dr. Anne Aesthetics
Hubbard Broadcasting-myTalk 107.1
Horror House Haunt
Party at Trav’s
Hubbard Radio Cincinnati
Throwback Caffeine Attack
Mr. Coffee Bean
Magic Broadcasting
POS
Golden Rule
Majestic Communications
Gluten Free
Primo’s Pizza
River Radio
Hearing Loss
Merit Hearing
SummitMedia
Avocado
Schweid & Sons
The Studio at iHeartMedia
Bones
iHeartRadio
The Studio at iHeartMedia
Chinchilla
Absolute Roofing
The Studio at iHeartMedia
The Chair
Absolute Roofing
The Studio at iHeartMedia
Creative Spot for a Cause: Radio Station or Group
Roofs for Vets
Lon Smith Roofing
Audacy
Adventures of Lifeguard
Jacksonville Radio
Jacksonville Radio
Live, Laugh, Love
Yellow Medicine County Human Services
Lakeland Broadcasting
Black Voices of Humboldt County #2
In-House PSA
Lost Coast Communications, Inc.
Awkward Silence
NAMI of Southwest Missouri
SummitMedia
Creative Use of Nonbroadcast Audio
Pedigree Doghouse
Pedigree
BBDO NY
Bedtime Stories
Walmart
FCB Chicago
Beyond 28
Golden State Warriors
Goodby Silverstein & Partners
Podfast
BNY Mellon
Havas New York
The Lady Bod Podcast
St. Elizabeth Healthcare
Hubbard Radio Cincinnati
Radio Recliner
Bridge Senior Living
Luckie
AHAttorneys at LAHAw
Coca-Cola
Preacher
Public RAHAdio
Coca-Cola
Preacher
Blanked Out
iHeartRadio
The Studio at iHeartMedia
Creative Use of Songs/Music (Original or Repurposed)
Le Period Weeks and Bladder Leaks
Poise
FCB Chicago
Red and Yellow Waltz
Poise
FCB Chicago
Sometimes
Pittsburgh Guitars
Garrison Hughes
Beyond 28
Golden State Warriors
Goodby Silverstein & Partners
Family Table
Orkin
The Richards Group
Chinchilla
Absolute Roofing
The Studio at iHeartMedia
Distracted
iHeartRadio
The Studio at iHeartMedia
Feels Like Home
Tennessee Department of Tourist Development
VMLY&R/Six Course, Inc.
Integrated Brand Campaign with Radio/Audio
Grand Introduction
Motel 6
Barkley
Pedigree Doghouse
Pedigree
BBDO NY
Don’t Go Viral Campaign
Medical University of South Carolina
Chernoff Newman
We’re Calling the Shots, We’re Bedmakers, It’s Not Weird.
Milton Sleep Company
Greatest Common Factory
When All You Can Food Is Think About
Postmates
Mother in LA
Can I Get An AHA
Coca-Cola
Preacher
Puppets Campaign
North Texas Tollway Authority
The Integer Group
Purpose-Driven Spot or Campaign: Agency/Production Company/Advertiser/Radio Station or Group
Black History Month on WVKL
United Negro College Fund
Audacy
Coping 19
CDC and The Ad Council
Audacy
More Lines
Comcast NBCUniversal
Burrell Communications
Better
CUMULUS MEDIA, iHeartMedia and Audacy Radio Stations
CUMULUS MEDIA
Freedom Day Fun Facts
WTKS FM
CUMULUS MEDIA
More Than That with Gia Peppers
GM, Kroger and P&G
dentsu
Extra Dedications
Extra Gum, Mars Inc.
Energy BBDO
Widen the Screen
P&G
Katz Media Group
Widen the Screen
P&G
Katz Media Group
OT Solid Waste – Toilet Paper
Otter Tail County Solid Waste
Leighton Broadcasting
#StopGunViolence
RL
LERMA/
Bingo Recovery
Northstar Problem Gambling Alliance
Preston Spire
Giving a Voice to American Small Businesses
American Express
Studio Resonate
P&G Widen The Screen
Procter & Gamble
Townsquare Media/WKXW-FM
Radio Station or Group Promotional Spot or Campaign
Bring a Player to School
MECU Credit Union
Audacy
Thank a Teacher Giveaway
Kaiser Permanente
Audacy
Michael Ray Up Close and Personal
KKBQ
Cox Media Group
Rolling Stones Tickets
KGLK
Cox Media Group
We Don’t Want To See Your Face
CUMULUS MEDIA/KQRS
CUMULUS MEDIA
We Will Rock You Sing Along
WDRV FM Radio
Hubbard Radio Chicago
Black Excellence
iHeartMedia
iHeartMedia
Vote
Fieldview Broadcasting
KWBG