FCC Agrees To Lengthen Quadrennial Review Comment Period
When the FCC’s Media Bureau on June 4 released a Public Notice seeking to update the record in the 2018 Quadrennial Review proceeding, the volume of responses was bound to be large. Changes resulting from the Supreme Court’s unanimous 9-0 decision in FCC v. Prometheus Radio Project to allow the Commission to “modernize” its cross-ownership rules had just taken effect.
On July 1, Comment and Reply Comment deadlines were set. No less than five groups expressed their concern to the Media Bureau that more time was needed to vocalize on paper what needed to be said as to whether the FCC’s media ownership rules remain “necessary in the public interest as the result of competition.”
The Bureau has obliged.
The original comment filing deadline of August 2 and reply comment filing deadline of August 30 has been extended by one month.
The new Comment Deadline in MB Docket No. 18-349 is Sept. 2.
The new Extended Reply Comment Deadline is Oct. 1.
It is a win for Common Cause; Free Press; the Multicultural Media, Telecom and
Internet Council (MMTC); the National Association of Black Owned Broadcasters (NABOB); and the NAB.
The groups argued that, as more than two years have passed since the original comment cycle in the proceeding was completed, many economic and legal developments in the media industry have transpired since then. As such, additional time is needed to address
“the many complex economic and legal issues through research, updates to previously filed material, and new information.”
Extensions of time aren’t routinely granted. But, in this case, the Media Bureau found “sufficient justification” to warrant grant of the extension request.