Hearst Ups A Digital Content Pro To Digital News VP
Hearst Television’s Senior Director of Digital Content has been promoted to VP of Digital News.
He’ll continue to lead the digital strategy for the station group while also leading Hearst Television’s central news team, which publishes national and feature news content, produces original video for company franchises including “Stitch” and “Dispatches from the Middle,” and manages the company’s digital copy desk.
Taking the role is Ernesto Mourelo, who has led the digital strategy and social media efforts for Hearst Television’s local TV news websites.
“Ernie is an outstanding journalist who has elevated our digital news product in every assignment he has had with Hearst Television,” said Hearst Television President Jordan Wertlieb. “In addition to his unwavering advocacy of local journalism, Ernie has been an exceptional mentor to many within the company and the industry. His commitment and leadership have contributed to the development of many multi-platform journalists, and will continue to do so.”
Mourelo moved to Hearst Television’s New York headquarters in 2012 as Executive Digital Media Manager of Editorial Operations, tasked with coordinating the efforts of the digital media resources at the company’s TV stations; he was shortly thereafter promoted to Director of Digital Content.
Before that, he was Director of Digital Media at Hearst Television’s WLWT-5, the NBC affiliate serving the Cincinnati market.
Before joining Hearst at WLWT, Mourelo was assistant news director at KVEA-52 and KWHY-22, at the time NBCUniversal Telemundo Enterprises siblings serving Los Angeles. There, he ran all TV and digital content production. Previously, he was a producer and, later, executive producer at San Diego’s KNSD-39/7, the NBC affiliate.
Mourelo is an active member of the National Association of Hispanic Journalists and the Online News Association, and currently serves as president of the New York chapter of NLGJA: The Association of LGBTQ Journalists.