Radio+Television Business Report

Marketing analytics company LeadsRx’s LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials — including live, broadcast, and dual-feed cable programming.

The enhancement, says LeadsRx, “leads to greater accuracy in attribution results, which means buyers of TV advertising can better optimize their budgets and earn higher return on ad spend (ROAS).”

The new LeadsRx capability is available to provide support for national television spot logs that take into consideration the complexities of national advertising. The system automatically adjusts the time commercials air according to the type of feed, time zones, and daylight savings time considerations.

“Accurately measuring the impact of national television advertising has been a pain point for some time due to the existence of dual feeds,” said Adam Ortman, VP of Growth & Innovation at Generator Media + Analytics. “With this new methodology, LeadsRx is now able to better inform clients and help optimize their national TV ad budgets by providing a truer picture of TV’s impact across the country.”

Incorporating national television ads within analytics, such as MTA, is difficult due to the complexities of television. Commercials air at different times throughout the U.S. depending on whether ads are shown during live events (such as sports, concerts, etc.), on broadcast networks (such as the big three of ABC, CBS, and NBC), or on cable networks.

Adding to the complexity is the fact that some cable networks are shown live across the country, while others are aired twice a day (“dual-feed cable”), time zones are different, and some states (e.g., Arizona and Hawaii) do not switch to Daylight Savings Time.

National advertisers must take an analytic approach to understanding how various ad mediums are performing both as individual channels as well as in combination with other channels. The complexity surrounding national TV advertising compounds the issue of accurately measuring advertising effectiveness for brands that advertise across the country. The examples in this Nielsen Feed Pattern Guide shows just how confusing it can be to understand broadcast and dual-feed cable programming air times.

“By offering this solution, LeadsRx is using analytics to help national television advertisers and agencies representing advertisers to lower customer acquisition costs, increase customer lifetime value, and spot and eliminate wasted ad spend,” said AJ Brown, CEO and co-founder of LeadsRx. “Our customers have been clamoring for this kind of solution, and our team has worked hard to provide an MTA solution offering this capability.”

There is no extra charge to add the new feature, LeadsRx notes.

MadHive, described as “the enterprise software platform that powers modern media,” has a new Chief Product Officer.

Craig Berlingo will lead product strategy and development for MadHive’s suite of customizable ad tech software.

Prior to joining MadHive, Berlingo recently served as Head of Product at Telaria, where he grew the video exchange business from zero to $300+ million per year in gross revenue and oversaw the platform’s adoption by top tier publishers and partners such as Hulu, Sling, A&E, Cheddar, Pluto.tv, Adobe, Google, and The Trade Desk.

“There’s no question that advertising has reached an inflection point,” said Adam Helfgott, CEO at MadHive. “New policies from tech giants, a shifting regulatory environment, and the fragmentation of consumer attention across more devices and channels than ever are causing the entire industry to rethink how we target and measure advertising. Craig’s experience building billion dollar ad tech businesses will allow us to further accelerate our rapid growth trajectory as we push the industry forward.”

MadHive got its start helping the nation’s largest broadcasters transition to streaming. The company’s infrastructure-as-a-service offering currently powers local OTT reach extension for major broadcasters including Fox. The full-stack solution provides customizable tools to manage the entire campaign lifecycle, from the industry’s most accurate audience forecasting and targeting to cross-screen attribution against its proprietary OTT-first device graph. This holistic approach has led to adoption with agencies and DTC brands aiming to target more precise audiences beyond social media.

“MadHive has established itself as a leader in digital TV, with its end-to-end platform now powering efforts for both broadcasters and brands,” said Berlingo. “I’m looking forward to joining the team at this exciting time in the company’s growth, as we continue to scale the software that further simplifies how media is bought, sold, and measured across all devices and screens.”

 

Reaching over 2.7 million people each week, Southern Cross Austereo (SCA) is one of Australia’s most diverse entertainment companies, with audio and visual brands and content reaching Australians through radio, television and digital properties.

When it came time to build and flip the switch on a Network Operations Center for Commercial Radio, the first in Australia, SCA selected a U.S.-headquartered provider of resource management software to make it happen.

Specifically, SCA selected Xytech to deploy its flagship MediaPulse system for the operations center.

“Although we are still in the development process, there has already been a significant level of support from Xytech,” said Ben Fransman, Network Operations Manager at SCA. “Fully understanding the nature of our business, the team has been extremely helpful in outlining our goals for MediaPulse and working with us on addressing the complexities associated with this project.”

Southern Cross Austereo upgraded from ScheduALL to MediaPulse. This, Xytech says, was done to better provide stakeholders the ability to create bookings. The resource management solutions provided by Xytech’s MediaPulse “was exactly what we were looking for,” Fransman says.

The Network Operations Centre will manage work orders as well as confirm the booking and create the connection based on date, time and project collateral, including talent interviews, remote guests and cameras.

This is one of the first installed MediaPulse systems in Australia since the ScheduALL acquisition, said Greg Dolan of Xytech. “Everyone at Xytech is really excited to see the confidence Ben and his team have placed in us and MediaPulse,” he said. “Our Managing Director in Australia, Tanya Kelly was really instrumental in this transaction, and I know she’ll be a great partner to Sothern Cross for years to come.”

Closing is on target for December 1. Yet, Gray Television has wasted no time in announcing that “several” of its current local-level general managers will assume leadership positions at broadcast TV stations it is poised to acquire from Meredith Corporation and retain after the National Media arm is spun off to Barry Diller’s IAC.

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A “deluge of ads” from expanded legalized sports betting and the return of midterm political ad spending in 2022 are expected to aid U.S. broadcasters’ rebound from the
pandemic. But, that is inclusive of Television. How is radio shaping up?

Justin Nielson, a Senior Research Analyst for broadcast media at S&P Global Market Intelligence’s Kagan group is poised to deliver much insight on Tuesday (11/15) at Forecast 2022 in New York.

Ahead of the event, which you can still register for here, Nielsen offered some top-line takeaways for where Radio revenues will likely be in a year. Nielson’s key insight: Radio station business is expected to bounce back from the pandemic-induced recession, but with an important caveat.

 

“Expected growth of 6.2% to $15.75 billion in 2022 is still only a partial recovery given the deep 23% decline in 2020, with revenues falling to $13.68 billion,” Nielson says. “Radio ads are predominantly local and focused on the auto, retail, travel and entertainment categories, which were heavily impacted by the advertising pullback.”

Radio also must compete with “multiple” streaming and on-demand options for music and talk and is “hindered” by the new hybrid or permanent work-from-home economy, which has greatly reduced commuting hours during prime in-car radio time.

This counters Nielsen data (no relation to Justin Nielson) that suggest radio’s consumption recovery is all but complete from the depths of pandemic-induced quarantines.

Despite those headwinds, Nielson of Kagan points to radio’s “lower ad cost, local audience and relatively high return on investment compared to other media.”

This, Nielson says, should help Radio maintain its share of the U.S. advertising market.

The Delaware corporation headed by the former CEO of HC2 Holdings has struck again.

The Philip Falcone-led Sovryn Holdings has struck a deal that will see it add a digital Class A television station in a top DMA to its growing list of properties, pending FCC approval.

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In August 2012, the broadcast TV station ownership group and the direct broadcast satellite company were headed to a “blackout” due to an impasse on a retransmission consent agreement. It was averted.

In August 2015, negotiations went sour, and a “blackout” transpired — one that saw the DBS provider file a “good faith” complaint at the FCC against the broadcast company. Days later, however, an agreement was reached.

Three months ago, history was set to repeat itself. That didn’t happen. This morning, the companies ensured it won’t for a few more years.

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A full-service telecommunications company owned by Schurz Communications since 1968 has reached a multi-year agreement for local TV measurement.

It’s a deal that will see Nielsen’s data support the Western Maryland-based MVPD’s ability to determine the individual local performance of the cable networks that it represents and the audience that each network delivers.

At the same time, it is a tale of small MVPD divergence, as a rural Kentucky telecommunications company has opted to phase out its cable television services by handing it to Dish Network via a partnership agreement.

Inking the deal with Nielsen is Antietam Broadband, which serves customers in Washington County, Md., a part of the Washington, D.C. DMA that includes Hagerstown.

For Antietam, the Nielsen data give it the capability to price its inventory based on Nielsen local TV ratings data. For small and independent MVPDs, this could be crucial for continuing such services, rather than taking the road of the Kentucky MVPD.

Antietam Broadband Director of Media Services Tony Heaton cited Nielsen’s addition of Broadband Only (BBO) measurement. “We are also excited about Nielsen’s commitment to impressions in local TV, which will benefit not only us, but the entire industry,” he said.

Nielsen Local TV EVP/Managing Director Catherine Herkovic commented, “Antietam’s support and enthusiasm for impressions based buying further demonstrates this need across the industry, and we are looking forward to continuing to empower them with the insights that will enable them to go to the next level of advertiser effectiveness with their clients.”

The controversy over “net neutrality” advocate Gigi Sohn’s nomination to the FCC is the talk of Washington — and will be a key topic of discussion tomorrow at Forecast 2022.

As American Enterprise Institute (AEI) nonresident senior fellow Daniel Lyons sees it, these nomination battles could be less frequent — and less important — if the focus of legislative decision-making was shifted from agencies like the FCC back to Congress.

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Attention, broadcast TV station owners and managers: Streaming growth has stalled, and the fight for streamers is now to retain subscribers.

That’s the big takeaway from research released late last week by Kantar, which says this fight for retention will be heightened between now and the end of the year. Can broadcasters perhaps benefit from this, in particular with their digital multicast and/or OTT offerings?

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A Class B1 religious FM serving Williamsport, Pa., is being spun.

The buyer is another broadcast ministry presently serving audiences along New York’s Southern Tier, and to the west in the Twin Tiers of Pennsylvania and New York. As such, this deal is a natural growth opportunity for the soon-to-be new owner.

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In another sign that the local cable TV provider is far from that in 2021, an ACA Connects member serving a Kentucky town of some 3,600 residents to the north of Knoxville, Tenn., has decided to cease offering cable television services to new customers.

For existing customers, they won’t be left without alternatives — thanks to a partnership with DISH Network.

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DOBBS FERRY, N.Y. — The 2022 New York Festivals® Radio Awards competition is now open for entries.

New York Festivals Radio Awards honors storytellers from around the globe. Since 1957 NYF has celebrated excellence and innovation across all genres and platforms, keeping pace with industry-wide developments and global trends.

“When we added nine categories for social justice content last year, radio producers and the global audio storytelling community responded with thought-provoking work,” said Rose Anderson, VP/Executive Director at New York Festivals Radio Awards. “This year, we are thrilled to announce the debut of our new trophy, the iconic NYF Tower in hand-polished Gold, Silver, and Bronze.”

2021 Social Justice medal winners included “Birds Eye View” (StoryProjects), “Racism Within” (SBS Australia), “Say Their Name” (DCP Entertainment), and “Bioneers Radio Series” (Bioneers).

To view the complete roster of 2022 Radio Awards categories, visit HERE.

2021 NYF Radio Grand Awards were I’m Not A Monster from BBC Panorama & FRONTLINE (BBC), The Hobbit, By J.R.R. Tolkien, Read by Andy Serkis (HarperCollins Publishers) and Weightless (DMC Studio Argentina). To view all the 2021 Radio Awards winners, visit HERE.

Molly Solomon, Executive Producer & President of NBC Olympics Production and Executive Producer for the Golf Channel received the 2021 Lifetime Achievement Award.

The BBC earned the Broadcaster of the Year Award and TBI Media UK earned the title of Production Company of the Year.

Although the 2021 in-person NAB Show was cancelled due to pandemic quarantine restrictions, NYF pivoted with a 90-minute virtual ceremony Storytellers Gala featuring highlights and acceptances from 100 winning teams of men and women coming from their homes in 40+ countries.

The 2022 Storytellers Gala will take place at the annual NAB Show in Las Vegas on April 26, 2022. This is the twelfth year of NYF’s strategic partnership with NAB Show. All NYF Radio Award winners have access to the multi-day event which is the world’s largest global gathering for the media and entertainment industry.

For the second year in a row, New York Festivals welcomes JusticeAid, an organization that promotes justice through the arts and public engagement, as a partner.

The NYF Radio Awards receives entries from radio stations, networks, and independent producers from over 30 countries around the globe. The mission of the competition is to honor the achievements of the men and women who make up the global audio storytelling community. To view the 2021 winner’s Gallery, visit: HERE.

New York Festivals invites award-winning industry leaders from around the world to become members of their world-class Radio Awards Grand Jury. The 2022 Grand jury will be set in the coming months. Those jurors will include some of the most world’s recognizable voices and captivating content producers in the radio industry. Entries are judged on production values, organization, presentation of information, creativity, and use of the medium.

All Entries in the 2022 competition will be judged online by NYF’s Radio Awards Grand Jury of 200+ producers, directors, writers, and other creative media professionals from around the globe. Award-winning entries will be showcased on the Radio Awards winners gallery.

The deadline to enter the 2022 Radio Awards competition is February 9, 2022.

As RBR+TVBR first reported on Wednesday (11/10), Meredith Corporation‘s Board of Directors signed off on a stock distribution move that effectively signals the coming closing of its merger with Gray Television and the immediate spin-off of Meredith’s National Media arm to the Barry Diller-fronted IAC.

The move put the wheels in motion on what would be the deal’s closing date — assuming regulatory approval would come.

That assumption has proved to be correct.

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A Class B AM serving the Gateway City as a Sports Talker since April 1993 is changing hands.

The transaction has been in the works for months, and led to the August resignation of John Hadley as General Manager over “poor communication” between him and the incoming owner.

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A hybrid return to normalcy offers a brighter outlook for film and broadcast station advertising, while posing challenges to momentum for subscription streaming, broadband and global pay TV amid persistent semiconductor supply constraints.

That’s according to the just-released 2022 Technology, Media, and Telecom (TMT) Outlook from S&P Global Market Intelligence.

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In January 2020, the owner of a Class A FM in rural Kentucky offering listeners an Americana format passed away.

Now, the license of the station is formally being passed on to the deceased owner’s wife.

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TORONTO — One year ago, the owner of U.S.-based MVPDs Atlantic Broadband and some 23 radio stations across Quebec and Ontario escaped a hostile takeover bid that saw Rogers Media team with Altice USA for a $8.4 billion CDN offer that expired without execution.

Today, Cogeco remains a major media force in the markets where it owns stations, including Montréal. And, thanks to the ongoing recovering from a difficult pandemic, the company’s revenue grew by nearly 5% in its fiscal Q4. The problem? Adjusted EBITDA declined by 2.1% as Free Cash Flow tumbled by 34%.

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As 2021 comes to a close, the Video Advertising Bureau (VAB) has taken a look back at TV advertising trends for the first half of the year.

What stands out from the VAB’s research is the lingering effect of the COVID-19 pandemic on the TV advertising landscape.

How has revenue recovered from the onset of a pandemic that saw generally steep declines and where some categories continue to experience slower than hoped for rebounds? A panel of experts will come together Tuesday, November 16 at Forecast 2022 for a provocative discussion about who is going to “show us the money” in the year to come. Moderator: Jack Myers, Media Ecologist/Chairman, MediaVillage
Leah Casterlin, Founding Partner, Media Fortitude Partners
Mark Gray, CEO, Katz Media Group
Steve Lanzano, President/CEO, TVB
Jen Soch, Executive Director/Specialty Channels, GroupM The session is just one of several across Tuesday that you simply need to see for yourself. Secure your seat in Midtown Manhattan for Forecast 2022 by clicking here!

 

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A change of setting and the company of loved ones can shift your outlook. But, respected public relations professional and “Zoom expert” Rosemary Ravinal did not anticipate that her seven-year-old grandson, Mo, would provide a fresh perspective on storytelling during her visit.

“The books he selected for our morning reading time heightened my awareness of the immense power of children’s literature to unveil new ways to influence and captivate the world of business,” she says.

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