Industry News

From our Who’s Buying What page comes this look into a new Lawo installation for Brazilian broadcaster Rádio Itatiaia.

The supplier says the broadcaster installed a new routing system to switch, process and distribute programming from its headquarters in Belo Horizonte. Rádio Itatiaia supports a network of 52 affiliate stations in the state of Minas Gerais.

The new system uses Lawo’s Power Core mixing engines, Nova17 routing frames and custom touchscreen controls that were designed with Lawo VisTool Unlimited graphical control software. Rádio Partes did the integration.

“Project planning began in 2018, with the goal of replacing an aging digital router with a true AES67 system that could work with AoIP equipment from a variety of manufacturers, and be easily expanded to accommodate future needs,” Lawo stated in a press release. The system uses the Ravenna networking protocol.

“Itatiaia also wanted a system with DSP capabilities to enable audio shaping of sources on-the-fly, and, being a network content provider, operational redundancy at every level.”

Redundancy is provided by two Lawo Power Core engines, each paired with a Nova17 routing frame with dual redundant master control/interface cards that are interconnected via mirrored MADI backbones, with automatic failover from the primary to the secondary system in case of a fault. Control also is redundant, with physical controls via rack-mounted KSC controller panels and then touchscreen PCs with VisTool graphical control software.

A PTP grand master handles synchronization, with a Lawo A__mic8 unit providing backup clocking.

Rádio Itatiaia’s Vice President Cláudio Carneiro was quoted in the announcement saying, “The ability to integrate with our existing AoIP mixing desks as well as Dante devices using Ravenna with AES67 is unprecedented.”

Lawo posted a case study on the Rádio Itatiaia project at its website.

See more Who’s Buying What stories here. Radio World welcomes news about recent installations including studios, RF and all other technical operations; email radioworld@futurenet.com.

The post Brazil’s Rádio Itatiaia Has New Lawo System appeared first on Radio World.

Webcasting platform Live365 recently hosted a “World Audio Day 2020” conference, a virtual event about a range of audio topics and trends.

Here’s a sampling, with info on how to find the full archive online:

Future of podcasting: A panel discussion explored impediments to increasing podcast audiences These include the need for Android smartphone users to install podcasting client software on their handsets before they can access this content, a problem akin to buying a software-based radio with AM reception standard but where FM tuning has to be downloaded.

“When you buy an Android device off the shelf, there’s isn’t a podcast client on it,” said Rob Walch, VP of podcaster relations at Libsyn.

Having a native podcasting app matters: “The last big inflection point in podcasting was 2014 when Apple’s iOS 8 came out with a native podcast player app. That really helped podcasting get to where it is today.”

Language barrier: Attracting listeners to the Live365 Latin music stream “The Sounds of Brazil” is an ongoing challenge for station Creative Director Scott Adams. Since the songs generally are in Portuguese, selling this content globally based on the lyrics is out.

To solve this marketing problem, Adams promotes his internet radio station using tags such as Smooth Jazz, Latin Jazz and Contemporary Jazz. They give non-Portuguese speaking listeners many reasons to tune in.

“It’s all about crossover and outreach,” Adams said during a station marketing panel. “Everything has to be relatable to the listener … (They) may not be able to relate to songs sung in Portuguese, but they can certainly relate to Rio’s sun-kissed beaches.”

Create your persona: Radio station imaging was front and center in a content creation and production libraries session; specifically how effective imaging can create an alluring station persona in the listeners’ minds.

To make this happen, “you need to look at your radio station as its own person,” said Matthew Anderson, director of custom imaging at Benztown.

“The voiceover that you choose and the creative copy that you write is the voice of that person,” he explained. “So who do you want to be?”

It’s like Christmas every day: The year-round popularity of seasonal music was explored in a station formats session, as explained by panelist Bud Kress. He is the owner/operator of Live365’s “That Christmas Channel,” which plays holiday music 24/7.

“We’re constantly playing the biggest hits of Christmas and more,” said Kress. Even in the “off season” between January through August, “we’re still maintaining a nice audience. There are people listening to Christmas all year long.”

Mutual harm: RealNetworks Founder Paul Glaser mused on the music industry’s inability to find common ground on content streaming, and the money-making opportunities they missed as a result, during a discussion of the history of internet radio.

“The music industry resembles nothing more than a circular firing squad in terms of how it works,” Glaser said. “What we saw play out over a 15-year process was a very Darwinian process.”

How to Watch

The event was held not long after the pandemic hit the United States hard. Its goal was to bring together voices from internet radio and AM/FM broadcasting, podcasting, monetization to legality, programming and marketing.

Live365 said thousands of people tuned in. Justin Ruoff, vice president of operations, said, “We set out to try to plan a full teleconference in just three weeks time due to the circumstances going on right now in the world. To see dozens of organizations and industry leaders, as well as thousands of webcasters and fans, pull together for an amazing day of information sharing goes to show just how special this community is.”

The panel discussions are available on YouTube. The content is broken down into topics such as Content Creation & Production Libraries; Station Formats; Station Marketing; History of Internet Radio; Ad Tech; and SoundExchange Overview.

The post Snippets From “World Audio Day” appeared first on Radio World.

The Society of Broadcast Engineers has tallied the votes and determined that sitting President Wayne Pecena has been re-elected to serve a second term as the society’s president.

Pecena, CPBE, 8-VSB, AMD, DRB, CBNE, is the associate director of educational broadcast services at Texas A&M University, which operates the KAMU(FM/TV) public broadcast stations. He is a member of SBE Chapter 99 in College Station, Texas.

[Read: SBE Takes Its National Meeting Online]

“I look to my second term as our industry and our personal lives have experienced change and challenge like never before,” Pecena said. “I want to ensure the society brings a sense of normalcy to our members. This uniformity is accomplished through our professional development continuing education, certification and frequency coordination programs, while making the right decisions for change in the future to insure continued value to our members.”

Other results from the election included Andrea Cummis, CBT, CTO of Chapter 15 New York, Roseland, N.J., being elected as vice president; Kevin Trueblood, CBRE, CBNT of Chapter 90 Southwest Fla., Ft. Myers, Fla., as secretary; and Ted Hand, CPBE, 8-VSB, AMD, DRB of Chapter 45 Charlotte, Charlotte, N.C., as treasurer. All were elected to one-year terms that will start on Sept. 23.

Jim Leifer, CPBE, of Andover, Md., continues as immediate past president.

The following individuals were elected to two-year terms on the SBE Board of Directors, also starting Sept. 23:

• Stephen Brown, CPBE, CBNT; Chapter 80 Fox Valley, Appleton, Wis.;
• Roswell “Roz” Clark, CPBE, CBNT; Chapter 39 Tampa Bay Area, Clearwater, Fla.;
• Kirk Harnack, CBRE, CBNE; Chapter 103 Nashville, Nashville, Tenn.;
• Thomas McGinley, CPBE, AMD, CBNT; Chapter 16 Seattle, Missoula, Mont.;
• Shane Toven, CBRE, CBNT; Chapter 43 Sacramento, Antelope, Calif.;
• Fred Willard, CPBE, 8-VSB, CBNT; Chapter 37 District of Columbia, Washington, D.C.

The national board of directors for SBE is responsible for the development of policy and determines the programs and services the society provides to its members.

The post Wayne Pecena Re-Elected SBE President appeared first on Radio World.

The Federal Communications Commission is giving U.S. broadcasters (and other earth station operators) a couple of extra weeks to figure out whether to take lump-sum payments for moving their satellite dishes.

Its Wireless Bureau on Thursday extended the deadline to Sept. 14, responding to a request from the Society of Broadcast Engineers.

SBE had asked for a one-month extension, citing the pandemic but more importantly the complexity of this decision for broadcasters. Earth station operators, it said, have to gather extensive information about their operations, perform “complex analyses,” and secure internal corporate approval.

[Related: “Lump Sum Decision Causes Engineers Headaches”]

But Donald Stockdale, chief of the Wireless Bureau, wrote in today’s order that Auction 107 is scheduled to begin Dec. 8; that’s the big auction that the commission will conduct to facilitate the rollout of 5G. He said applicants for 3.7 GHz licenses face an application deadline of their own in late September. Meanwhile satellite operators need to know which stations will select lump-sum payments as they prepare to transition their operations to 4.0-4.2 GHz.

He wrote that the extension to Sept. 14 “best balances” the needs of the various industries.

John Joslin of satellite services company Dawnco said this is good news.

“We can ramp up our efforts to tell many hundred more stations. The magazine articles will be given more time to reach people. Word of mouth will be given more time to reach people. Stations will actually be able to make an informed decision. This changes things a lot.”

U.S. stations have been asking questions of their attorneys and infrastructure providers about the about lump sum decision, trying to figure out the right choice for their individual situations. For receive-only earth stations with a single-feed antenna, the lump amount would be about $9,000, and with a multi-feed antenna it would be just under $17,000.

The post Lump-Sum Decision Deadline Extended Two Weeks appeared first on Radio World.

A new report by Nielsen, “La Oportunidad Latinx,” reveals that radio is a powerful tool for reaching the loyal and savvy Latinx consumer.

Nielsen says it uses the term Latinx as a gender-neutral term, a more inclusive alternative to Latino.

The report found that radio is the medium that the Latinx market continues to gravitate toward. According to the Nielsen report, radio has the highest weekly reach among adult Hispanics, at 96% versus 92% for the total population. The survey also found that regardless of the media channel — be it audio, video or digital — the use of smartphone devices outreaches the use of PCs or tablets by large margins.

In understanding this market, it’s key to understand this market’s interest in music, the report found. Hispanic adults have the highest share of time spent on audio/video, at 69%. In contrast to the total U.S. population, adults report spending only 54% of their online time consuming audio/video.

[Read: Keeping Afloat in the Age of the Coronavirus]

With nearly 100% of Hispanics listening to some form of audio on a weekly basis — either on radio, smartphones or tablet — the report found that music/audio platforms should be a centerpiece of messages aiming to reach Latinx consumers.

Diving down deeper into smartphone usage, the report found that Latinx consumers are 51% more likely than the general population to have used their phone to listen to a local radio station, and 41% more likely to have used it to listen to internet radio. They are also 29% more likely to have listened to an online music service like Pandora or Spotify.

The report also found that users of voice-activated devices like Amazon Echo and Google Home are among music’s fastest-growing consumer bases. Hispanics make up 23% of those consumers that trend to early tech adoption, which is greater than their share of the total population.

The Nielsen report shares an example of how radio can be used to maximize reach within the Hispanic market. One advertiser, which had previously only advertised on TV, shifted 60% of its ad budget to radio. The move led to a 77% incremental increase in reaching Latinx listeners.

The report cites another local campaign in which another TV-only advertiser added Spanish radio to their media mix. Even without spending additional budget on their ad campaign, the move increased their reach to consumers by 57%, the report found.

The Latinx market is a powerful one, according to Nielsen. By 2023, the buying power of the United States Latinx population is expected to top $1.9 trillion. The 60 million Hispanics living in the United States constitute nearly a fifth of the total U.S. population. And Latinx consumers — the youngest minority group, with a median age of just 28 — are swiftly approaching their peak earning years, accounting for 75% of all U.S. labor force growth over the last six years, the report said.

A blog entry by Westwood One on the Nielsen survey noted that allocating 10% of an English-only buy to Spanish AM/FM radio generated a +41% reach increase among Spanish speakers.

“AM/FM radio makes your TV better,” wrote Pierre Bouvard, chief insights officer at Westwood One, part of radio station group owner Cumulus Media. “On average, allocating 20% of TV buy to AM/FM radio causes a massive +29% increase in Hispanic reach.”

He also highlighted the Nielsen survey’s finding that in a local market, the ability to reach Hispanics aged 18–49 increases dramatically when a TV-only buy is remixed with 60% of the budget moved to Spanish AM/FM radio.

The post Highlighting Radio’s Role in the Latinx Market appeared first on Radio World.

[Update: The FCC on Thursday responded to the SBE request described below with a two-week extension; read about it here.]

“Give us more time.”

That’s what the SBE is asking the FCC on behalf of engineers and broadcast stations.

A lot of radio engineers are asking a lot of questions right now about those tempting lump sum payments for migrating their C-Band earth stations, trying to figure out the right choice for their individual situation by the end of August. The Society of Broadcast Engineers has asked the Federal Communications Commission to extend the Aug. 31 deadline by a month.

The discussion applies to owners of C-Band satellite earth stations who registered antennas earlier and are eligible for cost reimbursement; in an order in July they were given the option to submit actual costs for reimbursement or apply for a lump-sum reimbursement.

SBE says the deadline of Aug. 31 to decide is insufficient for broadcasters and their engineers.

The background: The FCC’s auction in the 3.7-4.0 GHz segment is set for December. The FCC is moving earth stations in the fixed satellite service to the 200 MHz at 4.0–4.2 GHz, requiring a repack of FSS earth stations. Under the program, new 5G commercial mobile licensees will reimburse “reasonable relocation costs” of eligible, incumbent operators including earth station operators, to move out of 3.7-4.0 and into the 4.0-4.2 GHz segment.

Earth station operators are reimbursed through the Wireless Bureau based on a published cost catalog.

Here is a link to the public notice of the final cost schedule. Here is a link to the appendix with costs.

But the SBE writes: “While the Report and Order was released March 3, 2020, neither the Public Notice announcing the process, nor the Cost Catalog, was released until July 30, 2020, almost four months later.

“Because the Public Notice specified 30 days for a large number of broadcasters and broadcast engineers to evaluate, prepare and submit their election for lump sum payments, and during the COVID-19 pandemic, which has kept many from their workplaces, the SBE made the motion for the filing extension.”

It said an extension shouldn’t affect the auction timetable.

Companies that work in satellite infrastructure are getting tons of questions.

“We have been slammed to calls from cable TV companies and broadcasters, all asking for advice on filing for the lump sum,” said John Joslin of Dawnco in an email to Radio World.

“We actually talk for 20 to 40 minutes with each caller, to help them understand the implications of choosing the Lump Sum option. We are referring our customers to a firm in Washington D.C. that provides expert help in filing for the FCC Lump Sum payment. They charge $1,250 plus $75 for each dish to make the filing.”

Joslin emphasized that barring an extension, there is little time left for stations to get their lump sums of roughly $9,000 or $17,000 per dish. “They have to talk to their FCC attorney, or use the firm in Washington that Dawnco recommends. They need to do this now. If they don’t register before August 31, they miss out on the lump sum.”

Separately, LinkUp Communications posted a discussion on its blog earlier this month. It described the lump sum amounts as “quite generous,” citing for example the compensation for opting out a receive-only single-feed antenna at $8,948 per antenna.

“If you have dozens of C-band downlinks in your network, it would be so tempting to accept the lump sum payment and worry about filters or repointing of the downlinks later,” the company wrote.

“But here’s the deal: If you take the cash, you are solely responsible for the installation of filters, upgrades, repoints and the like at your downlink sites.”

The company, which offers services in this area, said users who “hire a reliable, seasoned crew of satellite technicians to assist” will probably be OK; but it warned against traveling teams of technicians – “we called them satellite cowboys” – who may not have the necessary experience. (Read more comments from the company’s Mark Johnson.)

LinkUp’s advice: “If you don’t want the headache of dealing with the details associated with the C-band repack, let the satellite owners handle it. All updates to your downlinks will be covered at no expense to you. And you can be assured that the work will be completed correctly. But if you choose to collect the lump sum, don’t waste your time hiring a company that may not have the skill set to handle the work. Make sure you contract with experienced satellite professionals so the job is done right.”

The post Lump Sum Decision Causes Engineer Headaches appeared first on Radio World.

Many U.S. radio engineers are asking questions about whether to take a lump sum reimbursement from the FCC’s C-Band migration program. As you’ll recall, the FCC recently published a “cost category schedule” that describes potential expenses and costs that users of earth stations may incur as a result of the C Band repack.

Mark Johnson of LinkUp Communications wrote a blog post recently, cautioning stations about some possible downsides.

We followed up to ask Johnson whether he thinks the proposed reimbursements are fair and what the downsides might be of taking the lump sum option. (The deadline is Sept. 14 after the FCC granted a two-week extension.)

Johnson replied by email:

“Two weeks ago they published the final ‘Cost Catalog,’ and the Lump Sum payment is generous. It also maintains your frequency protection at 4000 MHz to 4200 MHz after the Mid Band Transition is complete. Radio stations see this as a welcome surprise. However they are curious about the ‘catch.’

“Fair is a relative term,” Johnson continued. “If you only need to install a filter and your antenna is in good shape it would be very fair. However if you have to move your antenna and the antenna is old and rusty the ‘Lump Sum’ would not cover the cost of installing a new antenna with a new filter.

“Our team is a proponent of satellite technology for broadcasters. For two years we have been working behind the scenes with SES, Intelsat, Telesat and the SBE to inform broadcasters of this coming 5G tsunami. C-band is often the major content delivery system for commercial and non-commercial broadcasters across the country. Some stations take the majority of their programming from their C-band downlink. Recreating that locally or installing fiber are outrageously expensive options compared to the low cost of a C-band downlink,” he said.

“The downside is that if you had to move or replace your antenna at some point in the process of the 5G rollout you would be responsible for any and all costs to be compliant.

“There are two major things to understand,” Johnson continued. “First there are a serious of deadlines that they must keep on their calendars. Second, stay in touch with the networks who are the actual customers of SES, Intelsat and Telesat, they will be able to keep you informed regarding the timing of your receivers’ dual illumination period and frequency change.”

Johnson added these notable dates:

-Sept. 14, 2020 Earth Station (downlink) owner must decide whether to participate in the satellite owner transition or opt out for lump sum.

-December 08, 2020 —  Auction begins

-December 05, 2021 — Phase 1 deadline: 3700-3820 to be cleared in 46 top PEAs

-December 05, 2023 — Phase 2 deadline: 3700-4000 to be clear nationally

-December 05, 2025 — Sunset of all FSS license protection for 3700-4000

Read related letter to the editor here.

Comment on this or any story. Email radioworld@futurenet.com.

The post Lump Sum Option May Not Be Best for All appeared first on Radio World.

The author is president of NIA Broadcasting in Jacksonville, Fla.

NIA Broadcasting has long understood the value that HD Radio can bring to a broadcaster’s audience and brand. Following successful HD Radio launches at two of our FM stations, we turned our attention to WYKB(FM), a classic country radio station serving the greater Jacksonville market.

The WYKB HD Radio launch was part of a complete system upgrade covering the transmission facility and STL connectivity. For the latter, we transitioned from a pure analog microwave STL link to a hybrid GatesAir Intraplex networking system with a digitized microwave STL, IP codecs, and redundant streaming capabilities. The complete system also includes a new GatesAir air-cooled transmitter equipped with HD Radio Gen4 transport and processing systems.

The new STL architecture is built to withstand local atmospheric conditions that create unusual operating challenges. This includes tropospheric inversions, a rare temperature-related phenomenon that can create waveguide-like reactions within radio signals. Those reactions can cause the WYKB signal to suddenly be heard in markets far beyond our region.

While tropospheric inversions only happen several times each year, it is a problem that requires attention. We not only needed an STL system that could carry HD and FM program audio (as well as program-associated data), but one that also consistently problem-solved any negative inversion effects.

Working with GatesAir, we designed an interesting solution that addresses those two key requirements while adding greater redundancy and resiliency. And, we achieved this in a way that retained our existing Intraplex HD Link 950 MHz STL, leveraging its integrated IP channel option to carry HD Radio data.

The HD Link microwave connection is spliced with an Intraplex IP Link MPXp codec, using its digital AES192 transport functionality to transport HD and composite FM signals over the public internet. A GatesAir IP Connect device transports the E2X (exporter-to-exciter) data to the transmitter over this same connection, with all systems leveraging GatesAir’s Dynamic Stream Splicing software for redundancy. This software ensures that each connection can borrow packets from each other to repair streams, and is the secret sauce to the new system’s rock-solid reliability.

It’s important to stress that the two transport streams are active 24/7 and almost act as a single, combined primary link (versus main/backup), as the dual IP streams are technically spliced together. This is critical in a region like northern Florida, where long-term power and service outages are possible. There is also the very real possibility of wind-damaged STL dishes from hurricanes and tropical storms. If we have a hit on the STL or the public internet, the audience will not notice, supporting GatesAir’s claim as a “hitless” solution. There is no glitch, no on-air hiccup, and no switching between stream required.

This is also true when potential problems are self-made, such as when we recently changed IP addresses on our fiber line. Traditionally, that work would have taken place at 3 a.m. with the station off the air. With Dynamic Stream Splicing, we handled this in daylight with the station on the air — and with no audible effect on the listening experience.

Using this configuration, we can also maintain the highest possible audio quality. While the IP Link MPXp offers an analog composite MPX output, we opted for AES192 to keep everything purely digital and uncompressed. The HD Link is itself a broadband system that natively passes uncompressed audio. The upgrade effectively ends all analog program signal transport to the transmitter site.

As technical as the new system sounds on paper, the new Intraplex system was configured and functional within 24 hours. This includes new IP Link MPXp codecs and HD Link digital radios at the studio and transmitter sites, as well as the studio-based IP Connect device.

The IP Connect is vital to the operation, as it creates an IP path to reliably move HD Radio data from studio to transmitter over both systems. That data originates from GatesAir’s Flexiva FMXi 4g, an embedded HD Radio solution that combines the traditionally separate “Importer” and “Exporter” functions. The FMXi 4g also builds HD Radio diversity delay into its platform, so FM and HD time alignment is handled before all multiplexed digital signals leave the studio. At the transmitter site, the Flexiva FAX exciter amplifies all signals within the Flexiva FAX10 air-cooled transmitter, with HD Radio sidebands set to –14 dB.

The support from GatesAir continues to be top-notch. Like the Intraplex systems, they are always available and continue to respond quickly when we have questions months after the installation. That is clear evidence of their dedication to customer service.

Radio World User Reports are testimonial articles intended to help readers understand why a colleague chose a particular product to solve a technical situation.

For information, contact Keith Adams at GatesAir in Ohio at 1-513-459-3447 or visit www.gatesair.com.

The post User Report: GatesAir Networking Supports All-Digital STL appeared first on Radio World.

2wcom’s latest is the HDR-CC, an HD Radio capture client for the delivery of additional HD Radio channels.

The company explains that by using the unit, users can set-up the importer IP address and directly connect audio to the small box’s XLR connectors.

The box is able to accept one digital or analog stereo audio channel and provide it to an importer. The unit also sends the compressed audio via IP using an HD Radio codec. The HDR-CC can thus be located in a different location than the importer. Due to HDR-CC’s sound processing capabilities the loudness is almost the same as on the main program.

[Check Out More Products at Radio World’s Products Section]

In addition, 2wcom says the unit simplifies audio switching for emergency alerts. Utilizing a new feature Xperi has implemented in Generation 4 importers, a single HDR-CC is able to provide the entire emergency alert for all supplemental channels on the transmitter.

The company points out that the only set-up required is an AES audio connection to the capture client and a GPI to trigger the alarm. When the alarm is triggered the HDR-CC logs into the importer and replaces all supplemental channels (HD2–HD4) with the alarm program. After the GPI is released the HDR-CC logs out and the importer continues with normal operation.

Info: www.2wcom.com

The post 2wcom Debuts HDR-CC appeared first on Radio World.

Jeff Chang is president and CEO of Chang Media Group, an owner of radio and TV stations in California along with digital properties.

In this Q&A he discusses how his media group, especially a sports talk radio station is surviving in the Coronavirus media environment. He was interviewed by Suzanne Gougherty, director of MMTC Media and Telecom Brokers at the Multicultural Media, Telecom and Internet Council. MMTC commentaries appear regularly in Radio World, which welcomes other points of view on industry issues.

Suzanne Gougherty: How do you oversee the operation of your radio station from a distance?

Jeff Chang: Since we launched, we have actually used a firm which handles the master control for many television and radio stations.

It’s been a vital part of our business model — our team can coordinate with them remotely regarding traffic, spots, and on-air promotions.

Gougherty: During the COVID-19 pandemic what has changed the most on the operational aspect of your station?

Chang: Well, we’re a sports station, affiliated with ESPN. So, the programming has obviously taken a hit. So it’s been a difficult period of predicting when sports will return to some normalcy, where the listeners will be enthusiastic again.

[Read: Keeping Afloat in the Age of the Coronavirus]

Gougherty: Is your IT person keeping your website and other social media platforms current? How do you manage that process?

Chang: Our IT lead works remotely as well. We’ve been keeping the social media platforms and our website current. While  there has been the interruption with live sports, the dialog always continues among sports fans. They still love their favorite teams and players. So, we’ve been a good forum for that.

Gougherty: During the pandemic have you made any changes to your programming?

Chang: We take the bulk of our programming directly from ESPN Radio. So, it’s been a significant change with the programming. The network has made some changes with the talent, and we’re excited with this. Since the NBA and MLB have restarted, we are also very happy that the games are back on the air.

Gougherty: Has your sales team been working from home and able to secure business? Have they been securing political advertising revenue thus far?

Chang: Yes, our sales team has been working at home. In addition to our ESPN Radio property, we also own television stations; so, they have been still active with all our platforms. It may be a bit more challenging now, but we’re a resilient company. We have always learned to seek opportunities as opposed to waiting for them to come to us.

Gougherty: What do you see as the new normal for your stations since the outbreak COVID-19?

Chang: We will probably keep using technology to our advantage, and allow our team to work remotely. Of course, there are some elements in running a station which can’t always be handled miles away, such as engineering or local promotions, so we always want to ensure those needs are always addressed as well. It’s a balancing act.

Gougherty: Since you air syndicated programming — ESPN what has been the benefit of being an affiliate?

Chang: ESPN has been very helpful during the difficult times. They keep us constantly up to date with their programming strategies. Moreover, they were proactive in hosting conference calls where we could receive input on how other ESPN stations were working with the challenging climate.

Gougherty: Do you have a main-studio?

Chang: While the programming is sent to our local market from a central location, we still maintain a local presence. We have team members in our market who work with the sales and promotions, as well as engineering. Since most of our stations are on the West Coast, we can still easily travel to our  markets.

The post Keeping Sports Hot in the Age of Coronavirus appeared first on Radio World.