With McDonald’s establishing itself as a category leader among QSRs using Spot Television, it would be easy to overlook some of the other noteworthy activity that’s emerging of late at Spot Television.
The biggest takeaways from the latest Spot Ten TV report from Media Monitors: big new campaign bursts for a dealer association, and for a compact SUV that’s popular with younger consumers.
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If you’re looking for a flavor of what happened at the recent CES 2021 show that pertains to our industry, the Radio Advertising Bureau has a free presentation you can check out this week.
RAB’s Erica Farber, Jacobs Media’s Fred Jacobs and “futurist/trendcaster” Dr. Shawn DuBravac will present report back about the virtual CES 2021.
They promise to cover “what’s new and noteworthy about the connected car, voice technology, audio and home entertainment … the future of work, technology during the pandemic and the changing face of content.”
The one-hour presentation with Q&A streams on Thursday Feb. 25 at 1 p.m. Eastern time.
The post RAB Offers a CES Wrapup Webcast appeared first on Radio World.
It may be headquartered in Boise, Idaho and led by Cyrus Heick, but the radio station owner Heick leads is Dave’s Broadcasting Co.
Dave’s is the licensee of a Class A FM stretching from the popular Portland, Ore.-accessible beach communities of Manzanita and Cannon Beach to Long Beach and Astoria — the city where The Goonies and Kindergarten Cop were filmed.
Soon, Dave’s will be saying goodbye to this FM, as Heick has signed off on its sale.
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The latest Media Monitors Spot Ten Radio report shows that the brands that are committed to AM and FM for reaching consumers continue to dominate the scene.
At the same time, two new entrants are worth noting. It suggests the housing, and employment, markets are heating up.
At No. 7 for the week ending February 21 is ZipRecruiter.
And, now at No. 10 is AmeriSave Mortgage.
The gap between the two brands by play count isn’t that large, as Indeed gets a category competitor using spot radio.
Meanwhile, Progressive and Babbel continue to be the pacesetters among fully paid non-promotional campaigns tied to Media Monitors parent iHeartMedia.
GeoBroadcast Solutions says its geo-targeting proposal creates no opportunity for interference between FM broadcasters, and that self-interference won’t be an issue either.
The company filed comments earlier this month with the Federal Communications Commission as part of the open notice of proposed rulemaking to allow geo-targeting via synchronized FM boosters.
GBS, which wants to deploy a proprietary technology in the United States, used the filing to reiterate its overall arguments but also to address several specific issues, one of which was interference.
(As we’ve reported, the National Association of Broadcasters has recently come out strongly against the geo-targeting proposal. The GBS comments described below were submitted on the same day to the FCC and does not address NAB’s latest statements; GBS is expected to do so in reply comments, which are due March 12.)
“The NPRM asks whether it is reasonable to expect stations to adequately manage self-interference without additional guidance or mandates,” GBS told the FCC. “The answer here is the same answer the commission reached last month in the DTS proceeding: Yes, of course broadcasters have every incentive and ability to manage self-interference.
“And to be clear,” it continued, “the proposed rule merely permits the use of this technology. It does not require it. Accordingly, any broadcaster that voluntarily uses this technology will do so only if they are convinced it will not raise technical issues and is good for its business and its community. ”
The company also said field tests of its ZoneCasting system have shown that it does not result in harmful interference within the single-frequency network, either between the primary station and boosters or among the booster cluster itself.
It noted that it performed field tests in 2010 in Randolph, Utah, and 2011 in Avon Park, Fla. After R&D work, the current ZoneCasting design was then tested in 2016 in Union Grove, Wis.
“This test showed that the transition area — meaning the boundary between the primary station and the booster coverage zones — can be minimized to a very limited period of time within a tiny area within a station’s entire coverage area (far below 1 percent),” GBS told the commission. It quoted Alpha Media, licensee of the Wisconsin station, supporting the technology enthusiastically.
“There is no need for the FCC to adopt additional, unnecessary regulation to address an issue which can be entirely managed by technology, and which broadcasters will have the ultimate incentive — the value of their signal — to ensure is addressed,” GBS wrote.
Further, “There is no need for the commission to adopt additional regulation to manage interference between broadcasters for the simple reason that the rule change creates no opportunity for interference between broadcasters. So any rule change would address a problem that simply cannot exist.”
Because boosters use the same channel frequency as the primary station, a broadcaster operating on an adjacent channel won’t be affected by a neighboring broadcaster who uses zoned coverage technology like ZoneCasting, GBS said, since the neighboring broadcasters are already coexisting with current frequency agreements.
“It would be unreasonable for the FCC to impose second channel interference protection requirements for FM booster stations, as the NPRM posits — this would be imposing a new rule for broadcasters to follow and for the commission to enforce that is not implicated by the proposed rule change.” The existing rules and procedures, it said, are sufficient.
GeoBroadcast Solutions also reiterated its past statements that the technology would have significant public interest benefits. (Read its filing.)
The post GBS Says Interference Isn’t an Issue appeared first on Radio World.
Discovery Inc. shares soared by nearly 9% in mid-morning trading, as investors cheered a particularly strong Q4 2020 report from the media company that very much suggests consumers have flocked to its discovery+ OTT platform.
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WASHINGTON, D.C. — It’s been nearly five weeks since she was named Acting Commissioner of the Federal Communications Commission.
Now, a coalition of female Democratic House Members have formally written to 1600 Pennsylvania Ave. NW to get Jessica Rosenworcel formally nominated to take the FCC‘s top post on a permanent basis.
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On Friday, Wall Street prognosticators provided their prediction on where DISH Network Corporation‘s fourth-quarter revenue would arrive at, once all of the computations were complete.
As the sun rose on the East Coast of the U.S. Monday, Colorado-based DISH — a company involved in a host of retransmission consent disputes that’s very intent on growing its 5G connectivity business — released its Q4 and FY 2020 results.
Revenue beat the street, putting DISH shares on the decline as the Opening Bell rang Tuesday.
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BOCA RATON, FLA. — Hidden in the middle of mid-Florida’s highlands region, just to the west of Sebring, is a blossoming vineyard welcoming those willing to experience Muscatine wines in a idyllic setting reminiscent of California.
On the lonely road to Secret Gardens, one passes a tower structure owned and managed by SBA Communications Corp.
Soon, this rural site will become one more dot on the nationwide map of 5G network access provided by Dish.
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WASHINGTON, D.C. — The Corporation for Public Broadcasting has increased funding to the five National Multicultural Alliance public media organizations – Black Public Media, the Center for Asian American Media, Latino Public Broadcasting, Pacific Islanders in Communications and Vision Maker Media.
How much will each organization receive annually?
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