Industry News

KLAS-8 will serve as host for “Coast-to-Coast Countdown to 2025,” billed as an exclusive live New Year’s Eve special airing from 11pm Eastern on December 31 through 3:30am Eastern on January 1, allowing viewers in each time zone in the continental U.S. to enjoy a live countdown to 2025.

Nielsen is moving forward with bringing "expanded capabilities" to the company's  Outcomes measurement platform. Notably, the launch includes a new collaboration with attention measurement firm Realeyes, which in the past was viewed by some as a potential competitor.

Local connected TV ad tech operation Madhive has widened its existing relationship with data technology giant Experian. It's a deal that is designed to give local media markets broader access to Experian marketing audiences.

Designer CreativeReady says Spec-Mate creates scripts for advertisements with natural-sounding AI voices

The post Hawaii’s PMG Stations to Use AI for Ad Spots appeared first on Radio World.

The competition will be available on The Roku Channel’s recently launched Roku Sports Channel. In addition, Roku has launched X Games TV FAST channel and will curate a dedicated X Games Zone, a destination for fans to browse, discover, and stream everything X Games, including programming highlights, clips, interviews, and archival content.

After months of advocacy from broadcasters, legislators, and the public, the AM Radio for Every Vehicle Act has failed to gain inclusion in the final major legislation of the 118th Congress, the Continuing Resolution aimed at averting a government shutdown. It is now up to the incoming GOP-controlled U.S. government to move ahead with the bill.

Atlanta-headquartered Gray Media is partnering with the Atlanta Braves MLB team on a multi-year partnership that starts with the 2025 MLB season. It sees Gray-owned WPCH-17 "Peachtree TV" in Atlanta agree to simulcast 15 regular season games produced and aired by Diamond Sports Group-owned FanDuel Sports Network.

Available first in BMW and Mini vehicles

The post BBC Launches Integrated App in Cars appeared first on Radio World.

LeGeyt thanks supporters, says fight will continue next year

The post AM Bill Is Not Part of Congressional Stopgap Funding appeared first on Radio World.

BIA Advisory Services in August forecasted that the industry will earn $171 billion in 2025. But understanding what’s behind that number is essential to succeeding in 2025. As such, Buono asked his team of analysts to identify the top 10 trends driving opportunities for local media next year. What did they find?