This RBR+TVBR Webinar Will Help Bridge OTT and Linear TV
Combining OTT with linear television opportunities is a topic of increased importance for broadcast media companies across North America. That’s why learning how to combine broadcast television with Connected TV for optimal reach, performance and profit is knowledge you’ll certainly use in the coming and years.
The Radio + Television Business Report is pleased to offer insight and intelligence on the power of combining OTT and linear television opportunities on Thursday, February 10 in a webinar presentation in partnership with Compulse.
This live event, scheduled for 2pm Eastern, features a discussion between RBR+TVBR Editor-in-Chief Adam R Jacobson and Compulse Regional Sales Director Paolo Romanacci.
Romanacci will share the rise of “CTV” — not the Canadian broadcast TV network, but Connected TV. He’ll also provide details on how marketers can use CTV and Over-The-Air TV in combo to reach viewers that “cut the cord” and will never see a spot cable-booked ad. Romanacci will even share a client success story with participants before participant questions will be addressed.