Industry News

In just days, the much-anticipated — and heavily marketed — discovery + OTT platform bows. How is Discovery telling consumers about its pending debut? Ironically, it is using cable TV to push viewers away from MVPDs and toward its soon-to-debut streaming service.

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At Spot TV, GEICO is most certainly one of the stalwarts with respect to ad activity by commercial count.

Indeed, it is No. 2 for the week ending December 27. But, there’s a big new No. 1, and it is a germ-fighting brand.

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RBR+TVBR EXCLUSIVE

Gene Loving has enjoyed a remarkable career in radio broadcasting. In the 1960s, his syndicated interviews with The Beatles could be heard on stations across the U.S., as he attracted big audiences for his daily radio program at WGH-AM 1310 in Norfolk.

In 1991, he co-founded the original Max Media Properties, and its current incarnation dates to 2001, when Loving teamed with local TV sales veteran John Trinder and the late Chuck McFadden — a former GM of WTVZ-TV in Norfolk — to build a company that today includes radio stations in the Tidewater region, including WGH.

Now, the ownership partners are shifting at Max, with Loving gaining a greater stake in the company.

It’s thanks, in part, to the departure of a key institutional investor.

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It was a largely expected deal. Still, the Media Bureau of the FCC used the time-honored tactic of burying big news before a major holiday to tell the world of its decision.

It has given its OK to a transaction that will see a global private investment firm and a related media-focused operating and investment company take majority ownership interest in the biggest multimedia company targeting U.S. Hispanics.

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A radio industry notable has moved forward in forming a “SPAC” focused on sports media. It is an effort sparked by the man who once owned the Seattle Mariners Baseball Club.

But, it also involves the man who serves as President/COO of the company this industry leader founded in 1979, and three board members.

Among those board members: the former head of ESPN Audio, Traug Keller.

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For those who were raised in Upstate New York, SPAC is shorthand for a popular outdoor concert venue in Saratoga Springs. On Wall Street, a “SPAC” is shorthand for a “Special Purpose Acquisition Company” — like the one Cumulus Media co-founder Lew Dickey Jr. created for an early 2019 merger with international digital music streaming platform Akazoo.

Now, another radio industry notable of the last 25 years has moved forward in forming a “SPAC” focused on sports media. It is an effort sparked by the man who once owned the Seattle Mariners Baseball Club.

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For years, it was safe to say that GEICO was the biggest user of broadcast and cable to reach consumers, given their dominance at spot radio, spot cable and spot TV according to Media Monitors. That’s not true today, as one of its auto insurance competitors has surged to the top of the latest Spot Radio report.

As shown below, State Farm is the big leader at Spot Radio, and accounts for a stunning 94,230 spot plays.

By comparison, GEICO is ranked No. 8 for the week ending December 27, with some 45,757 spot plays detected. That puts GEICO slightly below Progressive in an ever-competitive brand category.

While State Farm is firmly ensconced at the top, Bank of America and Merrill are again major users of spot radio, as is Pfizer — the maker of one of two approved COVID-19 vaccines.

An AM/FM combo serving Minot, N.D., has been involuntary placed into an estate administered by Virginia-based attorney Todd Steiner, following the recent death of the stations’ licensee.

The estate is being led by the deceased owner’s son, who continues to manage business affairs of the properties.

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A Class B AM licensed to Salt Lake City, and an unbuilt FM translator at 94.5 MHz in Draper, Utah, are among the assets that have been licensed to Vic Michael. He’s been trading translators across Hawaii and the Southwestern U.S. over the last several months, and Michael is at it again.

This time, it sees his Utah LMA partner converting its operation to a purchase.

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The idea of a broadcast engineer totally retiring does not seem to be working out for me.

I tell everyone I am semi-retired. The theory is to be able to find a few small side jobs to just make a little “mad money” using the skills acquired through a decades-long career. 

But the last few months have demonstrated how this theory never seems to quite work out. 

I live in rural Colorado, about 15 minutes from a four-station FM transmitter site. For them, the nearest unretired engineer is over an hour away.

I’ve just finished installing two transmitters there for K-LOVE/Air1. In the process I learned that fluid-cooled transmitters are not just for huge markets and installed on skyscrapers. This was one of the most complex installs that I have worked on, and the finished project seems like a new level of quality — 35 kW and 10 kW, so clean and quiet they seem unreal.

Just as I was completing the transmitter project and thinking of relaxing again, I got a text from the manager of a college radio station where I have a support contract. Turns out they got funding and had taken delivery of two Wheatstone control surfaces, blades and Cisco switches.

My experience is with small stations that owned good control boards, but nothing IP-based. So it looks like have some learning to do, as this next project gets underway.

If I really wanted to enjoy being semi-retired I guess I should have just gone back and taken a part-time job where I worked in college. Too bad there aren’t many RadioShacks left; that would have been the retirement job for me. 

Radio World welcomes letters to the editor at radioworld@futurenet.com.

The post Letter: This Is Retirement? appeared first on Radio World.