As of 11:37am Eastern, Sinclair Broadcast Group shares were trading at $35.98, up 23 cents from Wednesday. Consider it icing on the cake for a company that has seen significant share growth since late October.
Still, Sinclair’s fiscal health is far from perfect. That could explain why the Baltimore-based company is engaging in a reduction in force impacting 5% of its employee roster — including those at its headquarters.
According to the Baltimore Sun, nearly 600 jobs will be culled across the U.S. by Sinclair; the company has not issued any formal statement on the reduction in force effort.
Why? “The impact of the COVID-19 pandemic continues to be felt across all sectors of the economy, something that can have a profound impact on a company as diversified as ours,” the company said in a statement to the daily newspaper.
While its unusual for a media company squarely focused on visual media and not audio media, which has seen big staff furloughs and layoffs due to the novel coronavirus, to blame COVID-19 for layoffs, Sinclair is unique among its peers: it invested heavily in the ex-FOX regional sports networks. With no live sports across much of 2020, viewership — and advertising support — plummeted.
That, it appears, has contributed to the fiscal challenges fueling the layoffs about to transpire.
“In response to this, we are currently undergoing enterprise-wide reductions across our workforce, including corporate headquarters, to ensure we are well-positioned for future success,” the statement to the Sun said.
Sinclair’s full-time roster of employees numbers 9,211. Additionally, the company has 2,219 part-timers who are on contract and not considered employees.
Sinclair’s Q4 2020 performance was good: Earnings per share exceeded Wall Street analyst estimates, while revenue came in line with forecasts. However, the RSN arm of Sinclair, battered by COVID-19, is its most underperforming segment. Distribution revenue for Local Sports dipped to $513 million from $724 million, as advertising slid to $14 million from $60 million.