Aggregator

Total local advertising revenue in the U.S. will reach $161.3 billion in 2020, up 5.8% from this year, according to BIA Advisory Services.

Commercial radio, with its still-significant reliance on local OTA advertising, should benefit from wider trends in local spending, including 2020’s election calendar. Although TV and online platforms will snag most of the political money in 2020, BIA said, radio will still receive about $312 million in local political ads.

[Read: U.S. Local Advertising Revenues Predicted to Increase 5.2% in 2018]

Across the board, “traditional” media revenue will account for 58.5% of total local advertising in 2020 at $94.4 billion, BIA believes. Online/digital revenue will grow to $66.9 billion, or 41.5% of total local media revenue.

“The expectation of an aggressive presidential election next year, along with primaries and statewide races, indicate that political ad spending will be a serious driver of local ad revenue next year,” said Mark Fratrik, chief economist and SVP at BIA Advisory Services, quoted in the announcement. “Combine these factors with the ongoing growth of mobile and social advertising and the emergence and future significant advancement in over-the-top advertising, the revenue landscape for next year looks robust.”

Among BIA’s findings:

• OTT locally activated advertising will be more than $1 billion and should double in another four years;
• Local political ads will total $6.58 billion overall next year, led by broadcast TV and online/digital media;
• Mobile spending is expected to be $29.5 billion, growing to $44.6 billion by 2024. Close to 40% of mobile spending will be tied to native social.

BIA Advisory Services projects “significant” ad spending in native social advertising next year. Social media ad revenues from all forms of mobile devices now represent about 93.8% of total social ad spending, BIA said, and will grow to nearly 96% by 2024 as more user activity shifts from desktops to portable devices.

 

The post Local U.S. Ad Revenue to Surge, Driven by Politics appeared first on Radio World.

In this document, the Commission seeks comment on whether it should eliminate or revise the requirements, in the Commission's rules, regarding access to FM and TV broadcast antenna sites. These rules prohibit the grant, or renewal, of a license for an FM or TV station if that applicant or licensee controls an antenna site that is peculiarly suitable for broadcasting in the area and does not make the site available for use by other similar licensees. The Commission seeks comment on whether these requirements, which are rarely invoked, are outdated and unnecessary in light of the significant changes in the broadcast marketplace, including significant growth in the availability of broadcast infrastructure that has occurred since these restrictions were first adopted nearly 75 years ago. With this proceeding, the Commission continues its efforts to modernize our rules and eliminate or modify outdated and unnecessary regulations.

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Sage Alerting Systems has released a new update for its Model 3644 ENDEC to make it functional for upcoming EAS changes. A validation certificate will be expiring making CAP message reception impossible for units not updated.

From the company: “The Rev 95 release includes a replacement for a security certificate used by FEMA to allow EAS devices to validate alerts. That validation is required by Part 11.56(3)(c). One of the certificates used to perform that validation will expire at 18:20 UTC Nov. 8, 2019. Rev 95 includes a replacement for that certificate, which was not released and approved for use until Oct. 30, 2019. To allow the ENDEC to continue to receive CAP alerts, you must install Rev 95 by November 8 at 1:20 p.m. EST.”

The company adds that the update is free for those who purchased their ENDECs after March 1, 2018. Earlier purchasers will need to buy the update pass from a distributor.

More information can be found here and downloading info can be obtained here.

 

The post Sage Releases Rev. 95 Update for ENDEC appeared first on Radio World.

When it comes to improving broadcasting’s equal employment opportunity rules, any changes must simultaneously increase employment diversity while not overburdening small broadcasters with onerous paperwork and nonproductive actions.

Those are the comments from a group of 82 broadcasters who responded to the Federal Communications Commission’s request for reply comments on the commission’s EEO Compliance and Enforcement Notice of Proposed Rulemaking.

[Read: NAB Believes FCC’s EEO Rules Can Be “Streamlined”]

While the 82 broadcasters do not question the laudable goals of the EEO rules, they do doubt the necessity of what the group calls “burdensome paperwork and nonproductive actions.” As it stands today, the EEO rules require broadcasters to use a three-pronged approach to recruit for full-time vacancies, including the implementation of certain short-term and long-term recruitment initiatives, as well as the need to keep records on station compliance with those rules.

Those rules are a significant burden on smaller broadcasters, the joint broadcast commenters said.

“It is time that the FCC reassess its current documentation and paperwork approach to nondiscrimination and employment diversity,” the group said, adding that without detailed evidence that the current FCC paperwork and recordkeeping rules are reducing discrimination, it’s time for the FCC to direct its regulatory efforts to finding more effective ways to achieve the goals of nondiscrimination and employment diversity.

The 82 broadcasters advocate for proposed FCC rule changes to require all stations (no matter the size) to post job opening notifications on a recognized job seeker website, to revise the FCC’s EEO definition of employment unit to include all employees in the broadcasting entity, and to reduce EEO paperwork for small broadcasters by exempting entities with fewer than 50 full-time employees (instead of the current number of five).

The broadcasters propose that the burden of bringing diversity to the industry should be “placed upon larger broadcasters with human resource departments, rather than foisted upon smaller entities for whom just finding employees is a challenge,” the group said.

“The 82 broadcasters emphasize that they have no desire to lessen or diminish the FCC’s quest for diversity in employment and full and transparent opportunities for all job seekers in the broadcasting industry,” the group said. But the group said it is important that all broadcasters stand behind the FCC’s EEO program in both process and spirit.

“There is nothing more sapping to a small broadcaster than EEO paperwork and documentation that it is not staffed to handle, knowing that its larger competition has an HR department handling such record-keeping,” the group said.

The group of 82 broadcasters include the likes of Eureka Broadcasting Co. in Eureka, Calif.; Blakeney Communications in Laurel, Miss.; and Eastern Utah Broadcasting Co., in Price, Utah. The reply comments were filed in response to a series of comments left by ACA Connects, the National Association of Broadcasters and other EEO supporters.

Comments on the FCC’s EEO proposed rulemaking can be seen in the commissions’ ECFS database using Media Bureau Docket Number 19-177.

 

The post 82 Small Broadcasters Weigh in on EEO Rule Changes appeared first on Radio World.

The author is CEO of SSR Communications, owner of WYAB(FM) in central Mississippi.

Matthew Wesolowski has told the FCC that hundreds of FM Class A stations would be able to double in power thanks to a Class C4, “and would gladly do so if given such an opportunity.”

A proceeding currently before the Federal Communications Commission to provide eligible Zone II Class A commercial FM broadcasters an opportunity to upgrade from 6 kilowatts to 12 kilowatts has not attracted a great number of headlines this year, but that has not prevented the FM Class C4 proposal from making some significant strides as of late.

Most noteworthy, the Class C4 FM idea has attracted some powerful allies. In January, the proposal won the backing of Sen. Roger Wicker of Mississippi, sitting chairman of the U.S. Senate Committee on Commerce, Science, and Transportation, the congressional body that maintains direct oversight over the FCC.

Sen. Wicker noted that the power increase could be of particular benefit to “small and rural radio stations” in a letter to FCC Chairman Ajit Pai. In his February 2019 reply, Chairman Pai agreed by saying that the FM Class C4 option “could be especially important for small, minority-owned stations that currently cannot serve their entire communities.”

TURF WAR

Sen. Wicker now joins the list of approximately 130 small broadcasters who filed comments in full support during the FM Class C4 Notice of Inquiry (MB 18-184, FCC 18-69) filing windows in September, 2018.

Several years prior, FCC Chairman Ajit Pai first advocated for the new station class in September, 2016 at the NAB/RAB Radio Show in Nashville, Tenn., and going back further, the Multicultural Media, Telecom and Internet Council (MMTC) supported the effort in 2013 when it helped author the original proposal.

Predictably, a turf war has erupted between the small broadcasters that the FM Class C4 proposal would benefit, and larger license holders who generally control the biggest signals in any given market.

The National Association of Broadcasters did not support the introduction of a new station class, which is unsurprising, as that same organization vehemently opposed the creation of the FM Class C0 allotment type some 20 years earlier. Although larger companies stopped short of endorsing the idea fully, some nationwide broadcasters did come out in support of the FM Class C4 concept, including Educational Media Foundation, while iHeartMedia did not oppose the new station class in its comments.

The current sticking point in the FM Class C4 proceeding appears to stem from a component of the proposal that would give certain underbuilt Section 73.207-licensed stations a Section 73.215 designation, provided that the affected station has operated under its maximum antenna height, power level or equivalent thereof, for a period of 10 years or more.

Under the current FCC rules, a neighboring station looking to upgrade that is adjacent to an underbuilt Section 73.207-licensed station must treat that station as if it were fully built out, whereas a Section 73.215 station can be protected assuming its actual antenna height and power level.

The practice of treating underbuilt stations as if they were fully constructed can have large implications for smaller adjacent stations wanting to upgrade in power or situate their antenna sites more favorably. For example, a full FM Class C1 station is able to broadcast with 100 kilowatts of power from an antenna height above average terrain of 299 meters. If that station were to have an antenna height of only 200 meters above average terrain, then its primary service contour would be about 5 miles short of what a fully built FM Class C1 facility could reach. Any competing neighboring station looking to upgrade is compelled to protect that underbuilt station for five extra miles of coverage that it does not (or if underbuilt for more than 10 years, likely will not ever) serve.

BUFFER ZONE

In August 2019, SSR Communications Inc., which co-authored the FM Class C4 petition with MMTC, presented a revised version of the Section 73.215 aspect of the proposal to the FCC’s Audio Division.

The amended plan would still call for redesignation of certain underbuilt Section 73.207 licensed stations as Section 73.215 authorizations, but would also provide a 3 dB protective “buffer zone” to allow the affected stations an opportunity to relocate or build out more fully in the future. The buffer zone would create a protective bubble around underbuilt stations, usually amounting to anywhere from 3 to7 miles, depending on how severely underpowered or under-height the affected station may be.

This 3 dB buffer zone “compromise” would resolve the controversial aspects of the FM Class C4 proposal and should allow the proposal to advance.

The buffer eliminates almost all scenarios in which an affected reclassified Section 73.215 facility could be hemmed in and blocked from making future service improvements or tower relocations. It would also disincentivize the Section 73.215 conference procedure for stations seeking such towards neighboring underbuilt Section 73.207 facilities in almost all cases, except for those involving Section 73.207 stations that are the most decidedly underbuilt with respect to their class. Indirectly, the buffer prevents almost any scenario in which a secondary service could be affected by the Section 73.215 component of the FM Class C4 idea.

BREAKTHROUGH NEAR?

Meanwhile, an alternative waiver-based path towards a FM Class C4 equivalent facility may also soon exist. In July 2018, WRTM(FM) 100.5 MHz asked the Federal Communications Commission to consider allowing the station to double in power from 6 kilowatts to 12 kilowatts. If granted, the WRTM waiver application would establish new precedent and provide certain Class A FM stations an opportunity to enjoy an improvement in coverage.

Unlike the FM Class C4 proposal, the WRTM application (BPH-20180716AAC) suggests that, in order to double in power, a Class A FM licensee should guarantee that its upgraded signal would not impact vital LPFM and FM translator services. Also departing from the Class C4 FM proceeding is the idea that a neighboring Section 73.207-licensed station could still be reclassified as a Section 73.215 facility if it is not built out fully, but only if that station has been operating below its antenna height or maximum power level for a period of 30 years (the FM Class C4 proposal states that a 10-year window is appropriate). The WRTM filing backs this argument by saying, “No zoning problem, FAA issue, or cost consideration could not be resolved within 30 years if the desire is truly there to build out fully.”

Whether moving forward “as is,” as an amended proposal with a 3 dB buffer zone consideration, as a waiver-based procedure for eligible stations, or something else altogether, what will happen next in the FM Class C4 proceeding is anyone’s guess.

What is clear is, however, that hundreds of FM Class A stations would be able to double in power and would gladly do so if given such an opportunity. With support in high places, it seems as if a breakthrough is just around the corner, and it could be sooner than later that the FM Class C4 idea moves from concept to reality.

Comment on this or any story. Write to radioworld@futurenet.com.

The post Commentary: Buffer Compromise Would Boost FM Class C4 appeared first on Radio World.

The patriarch and founder of the Beasley Media Group, George Beasley, will receive the Broadcasters Foundation of America’s Lifetime Achievement Award at the Golden Mike Award Gala, March 4, 2020, at the Plaza Hotel in New York.

Beasley started with an AM daytimer in Benson, N.C., in 1961, building his company into a top radio group owner with more than 60 stations in nine states. While the company is listed on the NASDAQ, family members, notably daughter Caroline and son Bruce, are closely involved in the day-today operation; making it seem more like a family-owned broadcaster.

Broadcasters Foundation of America Chairman Dan Mason said, “Starting off with radio stations in small market America and expanding to major cities, George built the company that bears his name with ingenuity, integrity, and innovation. We are delighted to recognize his leadership in our industry.”

The announcement quoted Beasley, “I fell in love with radio early in my career, and I have been fortunate to be a part of this wonderful business as it has grown and expanded.”

He added, “Giving back is an important tradition in our family, and it is an honor to support the mission of the Broadcasters Foundation to help those in our industry who need it most.”

Beasley has long been involved with the foundation, having served on its board for many years. He has been recognized with awards by several state broadcasters associations and inducted into many associated halls of fame.

 

The post Beasley to Receive Award From Broadcasters Foundation appeared first on Radio World.

The New Jersey Broadcasters Association has a clear message for the FCC: It opposes any modification of the existing LPFM service rules that would increase the potential for interference to higher full-power radio broadcast stations, such as might be the case in a densely populated area like New Jersey.

In comments filed with the Federal Communications Commission, the New Jersey Broadcasters Association expressed concern about the commission’s July 2019 Notice of Proposed Rulemaking concerning proposals to improve the low-power FM service. In short, the rules must be followed when it comes to secondary services not interfering with full-power radio broadcast stations in other classes, the NJBA said. Referring to another secondary service whose expansion has caused friction in some places, NJBA CEO and President Paul S. Rotella said, “In effect, the abundance of FM translators has created ‘holes’ in the audiences of full-power radio broadcast stations by causing interference to those stations.”

[Read: FCC Finalizes FM Translator Interference Rules]

The NJBA asked the FCC to continue to pay close attention to the tenants of the Local Community Radio Act of 2010 and the resulting statutory protections that are afforded full-power commercial radio stations.

The NJBA said that interference also compromises the integrity of the Emergency Alert System “since many LPFMs do not have the equipment necessary to receive, propagate and broadcast critical EAS messaging” — an issue the organization said is particularly worrisome due to New Jersey’s high population density and its broadcast audience’s reliance on local radio for emergency information and other important local news and information.

Referencing perceived listener behavior on another interference issue, the NJBA said, “many listeners of full-power stations may be deprived of the service provided by their local full-service stations, and therefore simply tune into the plethora of other nonbroadcast programming sources available to the public today — rather than taking the time to file interference complaints …”

The NJBA also expressed concern that the changes to LPFM engineering requirements proposed in the FCC’s July NPRM will exacerbate these dangerous “holes” in full-power station audiences.

The NJBA said that the commission must keep in mind that LPFMs were originally positioned as a secondary, noncommercial radio service with a community focus.

“The need for further expansion and competition from LPFM services is dubious at best, given that the radio broadcasting industry has already been subjected to increased competition from the recently enacted FM translator rule changes, digital media, satellite radio, podcasts, internet and other media sources,” the organization said in its filing. “Moreover, the changes proposed in the NPRM will likely only serve to increase interference with full power stations.”

“Accordingly, when it comes to balancing the equities, the FCC must ensure that the balance falls on the side of full-power broadcast licensees, whose station licenses and construction permits were granted under a licensing regime in which they were promised — and therefore should be accorded — full protection from secondary service interference,” the organization said.

The NJBA believes the commission should consider increasing power for New Jersey Class A FM broadcast stations from 3 kW to 6 kW to “mitigate existing power inequities [that]  threaten the survival of Class A FM broadcasters, coupled with the ongoing allowances given translators and the rules being now contemplated for LPFMs.”

Responding specifically to the FCC’s request for comments on the NPRM, the broadcast association said LPFMs should not be granted expanded usage of directional antennas because those antennas could interfere with the signal patterns of co-channel and first-adjacent full-power FM stations. “The very nature of directional antennas conflicts with the original purpose for the LPFM service — i.e., reaching smaller, community-oriented audiences in highly localized areas,” the association said.

The NJBA also opposes redefining the phrase “minor changes” for purposes of expanding the ability of LPFM stations to relocate — unless that redefinition excludes relocations that could potentially affect full-power stations and their 45 dBμ contour listening audiences. The organization also expressed concern about permitting the cross-ownership of LPFM and FM booster stations without considering the implications of such a rule change on Class A FM broadcast stations.

In short, NJBA believes that the expansion of LPFM service through the proposed rules in the NPRM is contrary to the limited, secondary nature of that broadcast service, the association said. “Nevertheless, to the extent the commission chooses to adopt such rule changes, it must also adopt explicit protections for full-power radio broadcast stations and more importantly Class A FM broadcast stations,” the group said.

The comments were submitted as part of Media Bureau Docket Number MB Docket No. 19-193 via the FCC’s ECFS comment database.

 

The post NJBA: FCC Must Protect Full-Power Stations appeared first on Radio World.

With Radio TechCon 2019 just a few weeks away, the conference has unveiled a few ways that interested attendees that may still be on the fence can attend this year’s conference.

First, through what it calls the Organization Bursary, Radio TechCon has supplied three tickets each to the Community Media Association, Student Radio Association and Sound Women Network to award to their members as the see fit. Also, there is an Individual Bursary, which is offering nine spots that anyone can apply for here; deadline to apply is Wednesday, Nov. 6. A limited travel and accommodations fund is also available as part of the Individual Bursary.

In addition, Radio TechCon has announced a number of new sessions that will be held during the conference. These include a talk from Leslie Gaston-Bird, AES Governor-at-large; “Building Your Own Small-Scale DAB Mux;” a presentation on BBC Internet Fit radio; and a live demonstration of super sound bars. The full session lineup will be announced soon.

Radio TechCon 2019 will take place on Nov. 25 at IET London. Tickets are available at radiotechcon.com.

 

The post Radio TechCon Unveils Attendee Deals, Additional Sessions appeared first on Radio World.

The Office of Economics and Analytics (OEA), in conjunction with the Media Bureau (MB), announce an auction of certain FM broadcast construction permits. This public notice also seeks comment on competitive bidding procedures and proposed minimum opening bid amounts for Auction 106.

LONDON — Podcasting and on-demand services are challenging traditional live radio, but also offer exciting opportunities for broadcasters, the audience at the annual “Drive to Digital” conference has heard.

Steve Ackerman (right), managing director of production company Somethin’ Else talks to Matt Deegan at Drive to Digital 2019. All photos: Vincent Lo

More than 200 delegates gathered in London’s British Library for the annual event, organized by Digital Radio U.K., and hosted by broadcaster Penny Smith.

DISRUPTION

Clare McNally-Luke from United Kingdom’s media regulator Ofcom opened by showing radio listening’s weekly share of audio time at a healthy 72%. However, she sounded a note of caution, suggesting that disruption was underway, with new services challenging the definition of radio.

Belinda Doyle is program director at United Kingdom digital station JACK Radio.

Other audio platforms were borrowing from traditional radio strengths, she said, citing the example of Spotify’s “Your Daily Drive” playlist launched in the United States, which adds news podcasts from the Wall Street Journal and NPR to personalized music, to emulate the content of a radio show.

The BBC’s Alison Winter spoke about its new “BBC Sounds” app, which launched last year to replace BBC iPlayer Radio. It combined three separate offerings of live radio, music, and on-demand podcasts, which she said was crucial to attract new users to BBC Radio content, in addition to existing radio lovers. Winter revealed that BBC Sounds was now attracting 2.7 million weekly users.

[Read: Radio Techcon Opens Registration]

Belinda Doyle of JACK Radio suggested that podcasts could complement linear radio by helping to bolster brands. The U.K.’s JACK Radio is a digital station playing all-female artists, which has recently added “The Offside Rule” — an award-winning female-fronted football podcast produced by Muddy Knees Media — to its schedule.

TECHNOLOGY

On technology, Simon Bryant from Futuresource Consulting reported that they expected 12 million home audio sets to be sold in the U.K. in 2019, breaking all previous records. Smart speakers are driving this growth at 5.3 million units this year, and radio the fourth most popular activity on them.

The Drive to Digital podcast panel: (left to right) Matt Deegan, British Podcast Awards; Steve Ackerman, Somethin’ Else; Sadia Azmat, Comedian & Writer, “No Country for Young Women”; Iain Macintosh, Muddy Knees Media; and Leanne Alie, In-clued Consulting

Meanwhile, for in-vehicle listening, Kurt Dusterhoff of SBD Automotive reported that U.K. drivers still want radio, with FM as the most popular source. But in their next car, this desire is shifting to internet radio, with FM dropping five per cent, and IP radio rising 10%, mirroring trends in-home.

The event closed with a podcasting panel. Asked about the popularity of podcasts, Leanne Alie from In-clued Consulting pointed to the increasing diversity, and said the format allowed people to tell their own stories and perspectives, which hadn’t been the case previously for traditional radio.

Steve Ackerman from production company Somethin’ Else said that “once you have the on-demand habit, you can’t go back.”

Head of Audiences for BBC Radio & Education, Alison Winter

He was confident of the sector’s future, adding: “The audience growth is so aggressive and obviously the money is following, with big entertainment companies joining. It’s a global marketplace for ideas — for the first time, there’s a value to global IP rights. You can now test an idea and show there’s an audience, as we can see hour by hour analytics.”

The post Podcasts, On-demand Challenge Traditional Radio appeared first on Radio World.

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